In this raw and powerful conversation, Yaela sits down with Wilhelmina Shrimpton to uncover the unfiltered truth behind creative entrepreneurship. This isn’t about highlight reels. It’s about the tough moments, the emotional toll, and what it really means to keep going when everything feels like it’s falling apart. If you’re a woman building something on your own terms, this one’s for you.

💬 Key Moments & Timestamps

00:00 – 03:12 | Introduction and first impressions

Yaela and Wilhelmina connect over shared truths and what it means to show up fully.

03:13 – 08:47 | When the dream felt like a nightmare

Wilhelmina shares the moment everything crashed and why that breakdown became a breakthrough.

08:48 – 15:30 | Letting go of the perfection myth

Real talk about releasing pressure, redefining success, and trusting the messy middle.

15:31 – 22:05 | Burnout and the beauty in breaking down

The truth about hitting the wall, choosing to pivot, and building back better.

22:06 – 29:40 | Finding freedom through limits

Why restrictions sparked more creativity and clarity than chasing "limitless" ever did.

29:41 – 36:15 | Love, loss and leading yourself through it

Wilhelmina opens up about how personal grief shaped her work and her leadership.

36:16 – 42:50 | From shadow to spotlight

The internal shift that helped her own her space and show up in full power.

42:51 – 48:30 | Words of advice for the female founder in the middle of the storm

Grounded guidance for navigating your own version of chaos with strength and softness.

Guest Website: https://www.wilsandco.com/

Instagram: https://www.instagram.com/wilshrimpton/

Follow Us On:

Apple Podcast: https://podcasts.apple.com/au/podcast/the-powerhouse-diaries/id1791081472

Spotify: https://open.spotify.com/show/3ExGnkttIzhK8NMjyWLINw?si=184cc0b3c89d440f

Instagram:https://www.instagram.com/the_powerhouse_alliance/